Sheffield, South Yorkshire, ( Pressreleasecollection ) March 31, 2010 - Always striving to make improvements, Pricelover, are establishing themselves as a market leader in providing top quality hardware at incredible savings to the consumer. Backed by over 40 years combined experience in the online retail industry it’s no surprise that they are constantly delivering, and with a huge catalogue of components and peripherals they certainly are becoming the One Stop experience for the online consumer.

Navigation of Pricelover.com is made very simple by their use of a tree style navigation system, this is then broken further into categories that are easily recognised and understood. It really is very simple and quick to navigate and browse for the products you are interested in. Harry Spencer of Pricelover says “We really wanted to make the shopping experience as quick and simple as possible and by offering a clean looking site with simple navigation I think we have managed to achieve this”.

Even the shopping cart is clean and easily understandable providing the consumer with all the functionality and information required affording the finalising their purchases in a fast and secure manner. The basket has easily identifiable and colourful buttons that allow users to navigate back into the online shop and continue browsing, where others allow the user to update or empty the shopping cart as required with simple one click, no fuss activation. The available delivery options are clearly defined with prices and estimated delivery times all readily available, although these are not selected in this screen it does allow the consumer to view what options there are before continuing with their purchase (a nice often overlooked feature).

Pricelover do require that you are registered with their website, but this is a simple and painless exercise, when asked about this Mr Spencer added the following, “We are trying to provide the consumer with a safe and secure environment when they shop online with Pricelover and this was one of the reasons we chose to have an online registration, it also helps us provide our customers with up to date special offers and breaking news about the site, but our main concern is the customers peace of mind and that’s why we are registered and validated by Comodo”.

Comodo of course are one of the leading firms in the industry for promoting and identifying online trust, Pricelover utilise their Extended Validation SSL Certificates which provides the highest level of business authentication available. All of which provides the consumer with a feeling of trust and knowledge that they are dealing with a site that is both safe and secure, something which in this day and age is very re-assuring to see.

About Pricelover.com

IT related products at unbeatable prices are what you’ll find with Pricelover.com. This online store for computers, components and peripherals is the only place where you can find products priced lower than the market rates. Compare their prices with the competition and you will almost certainly become a Pricelover too. For more information, visit https://www.pricelover.com

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