Business consultants suggest using relationship marketing to beat the recession

Bristol, UK ( PressReleaseCollection ) January 30, 2009 -During the recession, business consultants advise businesses to reduce spending where possible. An easy way to do this, according to business consultants and experts, is to use relationship marketing as one of your main marketing tools.

Throughout the recession it is important for businesses to think carefully about their costs. Therefore they need to think of innovative, and cheaper, ways to meet their goals, say business consultants.

In a recent business TV show screening on yourBusinessChannel, experts and business consultants share their advice on how to reduce costs while retaining an effective marketing campaign.

According to business consultants, relationship marketing provides an efficient, low cost, method for businesses to market their products and services. Businesses are able to make contact with a number of potential clients in one go, through simple online methods.

On the show, business consultants describe a range of methods including blogging, emailing, using social networking sites and sites such as YouTube.

The show includes further marketing advice. For example, the experts suggest offering the bare essentials of a product, saying that this may be a more cost effective approach for both businesses and consumers. Businesses may be able to keep more customers and generate more revenue by stripping back the ‘extras’ on products and providing a cheaper alternative.

By using this cost reducing technique, businesses will be spending less on production and products will be cheaper for customers, who are always after a low cost alternative during these difficult times.

The marketing advice from the business consultants and experts can be seen on yourBusinessChannel. The site also provides a number of other shows packed with advice on how your business can beat the recession.

Further links/information:

* View this and other business TV shows featuring business experts.

* News about the latest expert business advice and upcoming business TV shows.

* Business television on your website or blog.

Contact:
David Chandler
yourBusinessChannel
England,UK
+44 (0) 870 041 0459

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