Market Skyline of India – Market & Consumer profiles at district level for India

New Delhi, India ( PressReleaseCollection ) February 5, 2008 -How does the profile of consumers in Mumbai compare with that of Delhi? How does Chandigarh compare with Coimbatore? Or how do Guwahati, Patna and Jalpaiguri in Eastern India and Kolhapur, Rajkot and Nashik in Western India compare with each other?

Indicus Analytics dissects all the Indian districts across several parameters of interest to marketers, separately for rural and urban segments. The Market Skyline of India, is designed to help marketers and strategists understand India at extremely granular levels.

The series includes parameters that will be useful to business planners, policy makers, credit facilitating agencies, banks and financial institutions as well as knowledge seekers and researchers. The data helps to identify income estimates/ living standards across fine geographic clusters. It enables the investors to prioritize locations at district and state levels where greater marketing emphasis needs to be placed. We help the user understand all the consumer income statistics - income categories, income distribution, household income, household expenditures across 5 major categories, household savings, separately for urban and rural segments.

This product brings out estimates at district, state and all India levels at two points in time – 2006-07 and 2008-09. The estimates cover:

Annual Market Size- Food Products, FMCG products, Durables, Clothing & Footwear, Miscellaneous Goods and Services, all the 5 categories together

Socio-Economic Classification (Urban Households) - SEC A, B, C, D, and E

Annual Household Income Category (Urban & Rural)

The households have been divided into categories on the basis of their estimated total annual disposable income. The categories are (in INR): <75,000, 75,000 –150,000, 150,000 – 300,000, 300,000 – 500,000, 500,000 – 1,000,000, 1,000,000 & above. All the indicators included in this section are estimated for each of the above income categories within the district. The indicators are:

• Households: in each income bracket.
• Population: in each income bracket.
• Per Capita Income: in a specific income category
• Per Capita Saving: in a specific income category
• Per Capita Expenditure: in a specific income category
• Annual Household Income: in a specific income category.
• Annual Household Saving: in a specific income category.
• Annual Household Expenditure: in a specific income category.

Total Geographical Area
Sector wise Growth Rates at district level (2006-07 to 2008-09):

Total Income, Total Expenditure , Total Saving

The pack comes with GUI navigation which allows the user to drill down to the districts via clickable maps.

The Methodology Involves, among other things:

Analyzing very large raw data sets over long time series, Analyzing very large aggregated data sets over long time series, Applying econometrics, statistical analysis, neural networks and other techniques, Cross referencing and calibration with reliable authoritative sources, Conducting fresh surveys to fill in the gaps, And includes developing heuristics to find solutions to finally arrive at robust estimates at extremely granular levels.

We also maintain a large panel of households and conduct regular proprietary surveys which go as inputs to our estimates. The estimates are backed by representative data of over 2 million households.

About Indicus Analytics
Indicus Analytics is a premier economics research firm of India. We service data and policy analysis requirements of research oriented entities, which include the most respected academic institutions and international organizations, key policymakers, and top decision makers in industry.

Constant interaction with internationally recognized experts and continuing non-funded research activities, have ensured national and international recognition for our research services and data products.

Our products provide information about the economy and the consumers at extremely granular levels - at city, district levels, neighbourhood levels. Within the granular geographic levels, the information is further segmented into various income groups. The data is estimated using various techniques – large data sets are processed, proprietary surveys are done, Econometric and mathematical modelling is applied and finally the processed estimates are published.

contact:
INDICUS ANALYTICS Pvt. Ltd
Nehru House, 2nd Floor
4 Bahadur Shah Zafar Marg
New Delhi 110002
India
Phone: 911142512400

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