Social marketing tip: customers don’t care about your product

Bristol, UK ( PressReleaseCollection ) February 27, 2009 -It might come as a shock to hear, but the world doesn’t care about your products and services. In a new business TV show on yourBusinessChannel, social marketing expert David Meerman Scott explains why this is the case, and what you can do about it.

According to Scott, no one cares about your product. If they did, you wouldn’t have to go out and promote yourself to the market. While no social marketing strategy will change this bare fact, you can adjust your social marketing strategy to get customers genuinely excited about your business, he says.

When customers are excited about your business they will talk about it with each other, which is great news for any business. Scott’s best social marketing tip to get people excited is to find a way to help them.

Customers love businesses that help them with their problems. Whether the problem is related to your business area, or whether it is in a completely different field, it doesn’t matter.

For anyone trying to develop small business marketing strategies, any advice on how to get your audience talking about your business is very valuable.

Another social marketing tip that Scott gives on the show, is that people love to be entertained. Having viral videos, or some form of entertainment associated to your business is a great way to get customers buzzing about what you do. It gives your customers something to talk about and something attractive to relate to your product or service.

Scott says successful social marketing is about creating buzz among your customers. This causes customers to promote your products and services for you. In order to achieve this, you must have something genuinely appealing in your social marketing strategy.

For more social marketing tips from David Meerman Scott, watch his latest show on yourBusinessChannel.

Further links/information:

* View this and other business TV shows featuring business experts.

* News about the latest expert business advice and upcoming business TV shows.

* Business television on your website or blog.

Contact:
David Chandler
yourBusinessChannel
England,UK
+44 (0) 870 041 0459

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