Boca Raton, FL ( PressReleaseCollection ) September 7, 2009 -During the recession, Americans will go out of their way if it means they'll spend less on gas, there is a booming new energy drink category that goes for 20 times more per-oz than Coke - energy shots.
An increasing amount of people are dropping their $3 coffee, and instead purchasing $3 2-oz shots of energy liquid - and most of them taste terrible.
The energy shot market is expected to double this year, to $700 million in sales - and it's dominated by Living Essentials' 5 Hour shot, as they were the first on the market.
Many companies are attempting to capture the energy shot market - similar energy shots like 6 Hour, 7 Hour, and 8 Hour Energy are attempting to break into this growing new industry with their own products.
Though it sounds similar, 8 Hour Energy has raised the bar a little higher for the competition. Aside from caffeine, it includes Acai, Gogi, and Tahitian Noni - three incredibly popular berries, each known for their natural energizing and dietary benefits. Usually, these berries can only be attained by purchasing a $40 bottle of juice.
On top of everything, 8 Hour Energy has zero carbs or calories, and it tastes good!
"I've seen the 5 Hour ads plastered all over the media. But if people read the labels before they buy, I think they'll go for 8 Hour Energy. It's just a better quality product," says Darin Steen, one of the top ranked health and fitness instructors in the world.
In a blind taste test of college students at the University of Florida, 9 out of 10 preferred the taste of 8 Hour over any other energy shot. Other groups were given samples of the Mr Energy 8 Hour , and returned with overwhelmingly positive reviews.
"Wow... after taking the 8 Hour Energy, not only was I able to stay up to study for finals, I picked up a basketball game after! Without it, I probably wouldn't have managed to do either," said Troy Smith - a Finance major.
"The 8 Hour Energy shot is amazing. I stayed energized and focused, and totally aced my final. It's like time in a bottle," said Stephanie Wilcox, a grad student in the UF School of Dentistry.
Despite the massive 60 million dollar advertising budget of 5 Hour Energy, Bhelliom Enterprises, the creator of 8 Hour Energy, is confident that their product is superior. "The ingredients speak for themselves," says Casey McCarthy, CEO of Bhelliom Enterprises.
Contact:
Lynn Baker
Boca Raton fl
33428
561-989-0181
http://www.bcdnso.org
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