Bangalore, 23rd November 2007 – Khodays India Ltd., a multi-faceted, multi-billion dollar conglomerate, today announced the launch of their new and smooth “Red Knight” whisky.
Building on the unprecedented success of Red Knight whisky in North India, where the introduction of new packaging and a smoother taste had catapulted the brand several notches up in the highly competitive on – premise trade, Khodays believes they can rework that magic here too.
The new packaging maintains the familiar equity of the hourglass-shaped bottle but adds a classic, vintage flair with “Red Knight finest blended malt whisky” embossed into the package in bold curved type .The whisky has been blended anew, with the connoisseur’s taste in mind. This vibrant packaging is also priced just right for the discerning whisky lover.
The introduction of this new Red Knight whisky marks a watershed event in the growth of the IMFL market. The current IMFL market is estimated to be at 148 million cases annually, in which Khodays has a share of 6 lakh cases and Red Knight forms a behemoth part of it with 2 lakh cases annually. It is likely to touch annual sales of 10 lakh cases by the end of the financial year.
Mr. Satpal Chaudhry, COO, Khodays says, “It is good that South India will have a premium whisky that connoisseurs can look up to now. The enriched taste and pricing will undoubtedly make it a popular one. With this we expect to take the brand to new heights. Khodays brings about the finest quality brewing and fine liquors across the spectrum”.
About Khoday India Ltd.:
Founded in 1906, the Khodays Group is a multi-billion dollar conglomerate with business interests in Beverage Alcohol, Engineering, Construction, Glass and Bottle manufacture, Biotechnology, Agriculture and Power; wide ranging activities, all marked with the symbol of crowning quality.
Beginning with a modest silk business in Bangalore, Khodays has diversified into a strong conglomerate, especially in the Brewing Industry and is known to have some of the best brewing minds in the industry.
Being a 100 year old brand and one of leading business houses today envisioned by Shri Hari Khoday, the name of Khodays is associated with vision, dynamism and determined endeavors. Simply put; Khodays is a name to recon with.
Information:
Company Name: Integrated Brand-Comm Pvt. Ltd
Company Contact: Elham
Company Phone: 25539258
Company Site: www.brand-comm.com
Category: Real Estate
Source: Press Base
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