Business development tips: how to measure ROI on your SEO strategy

Bristol, UK ( PressReleasecollection ) March 13, 2009 -Implementing a new internet strategy often seems like a great idea. However, before jumping in and launching your modified web strategy, you need to be sure you have all the necessary information to measure the impact of the new campaign.<br /><br />After all, if you have no way to measure the return you’re getting, how do you know you’re your new internet strategy is worth your time?<br /><br />The latest show in yourBusinessChannel’s business TV series on search engine optimisation or SEO, sets out all you need to know to start planning an SEO internet strategy the right way.<br /><br />The show provides business development tips so you are well equipped to incorporate SEO into your <a href="http://www.yourbusinesschannel.com/section/theweb">internet strategy</a>.<br /><br />The first business development tip is to plan carefully before rolling out your new internet strategy. Ensure you have access to reliable website and sales statistics, so you have a benchmark to compare your progress further down the track. <br /><br />Another key factor your business needs to consider is what goals you expect your SEO strategy to achieve, and whether or not your current business infrastructure will be able to cope if those goals are achieved. For example, a good business development tip is to ensure you have the sales team at hand and processes in place to deal with an increased number of sales.<br /><br />A further business development tip is to give SEO time to develop. Businesses are often impatient with SEO, however experts say it can take anywhere between three and twelve months for an SEO internet strategy to start to show its full benefits. <br /><br />The better prepared you are when you start your SEO internet strategy, the more effective it will be. For further <a href="http://www.yourbusinesschannel.com/show/networking/673/put-seo-at-the-centre-of-your-business-growth-strategy-to-maximise-return-on-investment.aspx">business development tips</a>, watch this show and the remainder of yourBusinessChannel’s SEO series.<br /><br />Further links/information:<br /><br />* View this and other <a href="http://www.yourbusinesschannel.com">business TV shows</a> featuring business experts. <br /><br />* News about the latest expert business advice and upcoming business TV shows.<br /><br />* <a href="http://www.yourbusinesschannel.com/partner.aspx">Business television</a> on your website or blog.<br /><br />Contact:<br />David Chandler<br />yourBusinessChannel<br />England,UK<br />+44 (0) 870 041 0459<br /><br />###

Business development tips: how to measure ROI on your SEO strategy

Bristol, UK ( PressReleasecollection ) March 13, 2009 -Implementing a new internet strategy often seems like a great idea. However, before j...

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Social marketing tip: customers don’t care about your product

Bristol, UK ( PressReleaseCollection ) February 27, 2009 -It might come as a shock to hear, but the world doesn’t care about your products and services. In a new business TV show on yourBusinessChannel, social marketing expert David Meerman Scott explains why this is the case, and what you can do about it.<br /><br />According to Scott, no one cares about your product. If they did, you wouldn’t have to go out and promote yourself to the market. While no social marketing strategy will change this bare fact, you can adjust your <a href="http://www.yourbusinesschannel.com/section/marketing">social marketing strategy</a> to get customers genuinely excited about your business, he says.<br /><br />When customers are excited about your business they will talk about it with each other, which is great news for any business. Scott’s best social marketing tip to get people excited is to find a way to help them.<br /><br />Customers love businesses that help them with their problems. Whether the problem is related to your business area, or whether it is in a completely different field, it doesn’t matter. <br /><br />For anyone trying to develop small business marketing strategies, any advice on how to get your audience talking about your business is very valuable.<br /><br />Another social marketing tip that Scott gives on the show, is that people love to be entertained. Having viral videos, or some form of entertainment associated to your business is a great way to get customers buzzing about what you do. It gives your customers something to talk about and something attractive to relate to your product or service.<br /><br />Scott says successful social marketing is about creating buzz among your customers. This causes customers to promote your products and services for you. In order to achieve this, you must have something genuinely appealing in your social marketing strategy.<br /><br />For more <a href="http://www.yourbusinesschannel.com/section/theweb">social marketing tips</a> from David Meerman Scott, watch his latest show on yourBusinessChannel.<br /><br />Further links/information:<br /><br />* View this and other <a href="http://www.yourbusinesschannel.com">business TV shows</a> featuring business experts. <br /><br />* News about the latest expert business advice and upcoming business TV shows.<br /><br />* <a href="http://www.yourbusinesschannel.com/partner.aspx">Business television</a> on your website or blog.<br /><br />Contact:<br />David Chandler<br />yourBusinessChannel<br />England,UK<br />+44 (0) 870 041 0459<br /><br />###

Social marketing tip: customers don’t care about your product

Bristol, UK ( PressReleaseCollection ) February 27, 2009 -It might come as a shock to hear, but the world doesn’t care about your products a...

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Business consultants suggest using relationship marketing to beat the recession

Bristol, UK ( PressReleaseCollection ) January 30, 2009 -During the recession, business consultants advise businesses to reduce spending where possible. An easy way to do this, according to business consultants and experts, is to use <a href="http://www.yourbusinesschannel.com/section/marketing">relationship marketing</a> as one of your main marketing tools.<br /><br />Throughout the recession it is important for businesses to think carefully about their costs. Therefore they need to think of innovative, and cheaper, ways to meet their goals, say business consultants.<br /><br />In a recent business TV show screening on yourBusinessChannel, experts and business consultants share their advice on how to reduce costs while retaining an effective marketing campaign.<br /><br />According to <a href="http://www.yourbusinesschannel.com/experts.aspx?m=4">business consultants</a>, relationship marketing provides an efficient, low cost, method for businesses to market their products and services. Businesses are able to make contact with a number of potential clients in one go, through simple online methods. <br /><br />On the show, business consultants describe a range of methods including blogging, emailing, using social networking sites and sites such as YouTube.<br /><br />The show includes further marketing advice. For example, the experts suggest offering the bare essentials of a product, saying that this may be a more cost effective approach for both businesses and consumers. Businesses may be able to keep more customers and generate more revenue by stripping back the ‘extras’ on products and providing a cheaper alternative.<br /><br />By using this cost reducing technique, businesses will be spending less on production and products will be cheaper for customers, who are always after a low cost alternative during these difficult times.<br /><br />The marketing advice from the business consultants and experts can be seen on yourBusinessChannel. The site also provides a number of other shows packed with advice on how your business can beat the recession. <br /><br />Further links/information:<br /><br />* View this and other <a href="http://www.yourbusinesschannel.com">business TV shows</a> featuring business experts. <br /><br />* News about the latest expert business advice and upcoming business TV shows.<br /><br />* <a href="http://www.yourbusinesschannel.com/partner.aspx">Business television</a> on your website or blog.<br /><br />Contact:<br />David Chandler<br />yourBusinessChannel<br />England,UK<br />+44 (0) 870 041 0459<br /><br />###

Business consultants suggest using relationship marketing to beat the recession

Bristol, UK ( PressReleaseCollection ) January 30, 2009 -During the recession, business consultants advise businesses to reduce spending whe...

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Learn why Facebook is an incredible tool for social marketing and business networking

Bristol, UK ( PressReleaseCollection ) January 16, 2009 -Being involved with Facebook, the world’s number one online social networking site, has proved to be hugely important for businesses. The obvious business networking potential of the site, teamed with the social marketing benefits, are particularly valuable during the recession. In a new show on leading online business TV network yourBusinessChannel, leading experts explain why the use of Facebook is essential for businesses who want to survive and succeed during the recession.<br /><br />For some time now, many businesses have been using Facebook as a critical <a href="http://www.yourbusinesschannel.com/section.aspx?section=networking&m=1">business networking</a> tool. The ability to find new contacts through other people’s pages and to join interest groups is what makes Facebook such an effective networking tool.<br /><br />Many businesses already use Facebook to compliment their other business networking tools. However, experts are making it clear that Facebook can also be used as a <a href="http://www.yourbusinesschannel.com/section.aspx?section=marketing&m=1">social marketing</a> tool. This is particularly important during the recession where business networking and social marketing budgets are tight.<br /><br />Due to the large community and sophisticated functionality, Facebook is providing businesses with just the kind of social marketing tool they need. With Facebook you are able to sort contacts by certain types, for example by geographical area or by interest group.<br /><br />The ability to filter contacts makes it easier for businesses to provide potential and current customers with information specific to them. It also means that employees can become aware of any common interest they have with a customer, and use this as a laid back approach to reaching a customer.<br /><br />To learn more about how to leverage Facebook as a business networking and social marketing tool, view the recent show on yourBusinessChannel. <br /><br />Further links/information:<br /><br />* View this and other <a href="http://www.yourbusinesschannel.com">business TV shows</a> featuring business experts. <br /><br />* News about the latest expert business advice and upcoming business TV shows.<br /><br />* <a href="http://www.yourbusinesschannel.com/partner.aspx">Business television</a> on your website or blog.<br /><br />Contact:<br />David Chandler<br />yourBusinessChannel<br />England,UK<br />+44 (0) 870 041 0459<br /><br />###

Learn why Facebook is an incredible tool for social marketing and business networking

Bristol, UK ( PressReleaseCollection ) January 16, 2009 -Being involved with Facebook, the world’s number one online social networking site,...

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Expert business advice on the new way to attract killer job offers

Bristol, UK ( PressReleaseCollection ) January 02, 2009 -Looking for vacancy advertisements in the local paper is no longer the way to find your desired job, according to business experts. They say the new way to get a sought after job is to become involved on social networking sites, allowing job recruiters to find you.<br /><br />A number of <a href="http://www.yourbusinesschannel.com/experts.aspx?m=4">business experts</a> say the key to being noticed by a recruiter on a social networking site is to include relevant information on your work history, projects you have been involved in and challenges you have faced. Allowing recruiters to see this information will give them the opportunity to identify your talents and strengths and partially assess whether you would suit a particular job. Using your work industry’s SEO keywords will also result in your page coming up when recruiters are looking for specific candidates for available positions.<br /><br />Business television network yourBusinessChannel has recently released a show containing expert business advice from a number of social networking experts on how social networking is the new way to attract killer job offers. The business experts discuss the future in job hunting and recruiting and how you can get involved.<br /><br />One business expert, Debby Lloyd, identifies the importance of people making the transition from job hunting in papers to job hunting online. She says many businesses do not advertise for jobs when they are developing something behind the scenes because they do not want competitors to know of their new development. Instead they search for candidates, and the most efficient way for businesses to find potential employees is to look at their social networking sites, she says.<br /><br />The business TV show also provides <a href="http://www.yourbusinesschannel.com/section.aspx?section=networking&m=1">expert business advice</a> on how to negotiate and achieve a killer deal with your prospective employer. The show features advice on job hunting and recruitment through social networking from a number of experienced business experts.<br /><br />Further links/information:<br /><br />* View this and other <a href="http://www.yourbusinesschannel.com">business TV shows</a> featuring business experts. <br /><br />* News about the latest expert business advice and upcoming business TV shows.<br /><br />* <a href="http://www.yourbusinesschannel.com/partner.aspx">Business television</a> on your website or blog.<br /><br />Contact:<br />David Chandler<br />yourBusinessChannel<br />England,UK<br />+44 (0) 870 041 0459<br /><br />###

Expert business advice on the new way to attract killer job offers

Bristol, UK ( PressReleaseCollection ) January 02, 2009 -Looking for vacancy advertisements in the local paper is no longer the way to find ...

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Business expert: mind map your business referrals to grow sales

Bristol, UK ( PressReleaseCollection ) December 12, 2008 -Your reputation is fundamental to growing your business, so it is something you should spend a substantial amount of time on. Lori Richardson, <a href="http://www.yourbusinesschannel.com/Expert/score_more_sales">business expert</a> and President of <a href="http://www.scoremoresales.com">Score More Sales</a>, recommends mind mapping as a great tool to systematically monitor the referrals you achieve in your business, and to build your reputation in the process.<br /><br />On a recent business TV show on leading business television network yourBusinessChannel, Richardson discusses the importance of reputation and how to obtain referrals. The business expert suggests using a mind map to track your business relationships and referrals, both inbound and outbound.<br /><br />In the business TV show, Richardson strongly suggests the use of a mind map as a visual way follow the progress of your business. Referrals from satisfied customers also play a key role in building your referral mind map, according to the business expert. You can also include competitors in your referral mind map. These may be businesses in other parts of the country, or businesses with a rapidly growing client base that need to refer customers elsewhere. <br /><br />Richardson advises businesses to give referrals to others, where appropriate. As part of her expert business advice, she recommends recording who you give referrals to on your mind map. This, along with your other connections, will provide a clear visual display of how you are building your business. <br /><br />You can then refer to the map at regular intervals to see which areas are and aren’t achieving satisfactory numbers of referrals. Richardson expands on these concepts and includes additional expert business advice in her business TV shows on yourBusinessChannel.<br /><br />Further links/information:<br /><br />* View this and other <a href="http://www.yourbusinesschannel.com">business TV shows</a> featuring business experts. <br /><br />* News about the latest expert business advice and upcoming business TV shows.<br /><br />* <a href="http://www.yourbusinesschannel.com/partner.aspx">Business television</a> on your website or blog.<br /><br />Contact Details:<br />David Chandler<br />david@ybc.tv<br /><br />###

Business expert: mind map your business referrals to grow sales

Bristol, UK ( PressReleaseCollection ) December 12, 2008 -Your reputation is fundamental to growing your business, so it is something you sh...

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Don't get lost in the web wilderness, say business experts

Bristol, UK ( PressReleaseCollection ) December 11, 2008 -Most of the time, when internet users want to find something online, they go straight to a search engine and type in their search terms. Its such an obvious point that most people never give it a second thought, but it has made the dominant search engines, from Yahoo to Google, some of the biggest brands on the internet.<br /><br />It has also made the mysterious art of search engine optimization, or SEO, one of the most critical tools in online business today, according to business experts. Simply put, the term SEO describes the various methods of designing and writing a website to ensure that when someone enters relevant search terms into Google, the website is returned near the top of the results page.<br /><br />"There's just no point in having the greatest website in the universe if you've got zero traffic," says Mark Sinclair, Features Editor with online business TV channel yourBusinessChannel. "It's surprising how often businesses forget this, despite common sense and the advice of online business experts."<br /><br />The <a href="http://www.yourbusinesschannel.com/partner.aspx?m=0">business TV network</a> is now producing a series of business TV shows focussing on how SEO works, and how businesses and entrepreneurs can use it to boost website traffic and, ultimately, online sales.<br /><br />"We've assembled a team of the world's leading web experts to contribute practical <a href="http://www.yourbusinesschannel.com/section.aspx?section=theweb&m=1">expert business development</a> advice on SEO for small business websites," says Sinclair. "Anyone familiar with the subject knows there's good SEO and bad SEO. Our business experts focus on the good side - producing loads of great content for your site, and coding pages in such a way that Google ensures the audience finds your site."<br /><br />Business experts interested in contributing to the business TV series can contact the yourBusinessChannel editorial team at editorial.d@ybc.tv for further information<br /><br />Further links/information:<br /><br />* View this and other <a href="http://www.yourbusinesschannel.com">business TV shows</a> featuring business experts. <br /><br />* News about the latest expert business advice and upcoming business TV shows.<br /><br />* <a href="http://www.yourbusinesschannel.com/partner.aspx">Business television</a> on your website or blog.<br /><br />###

Don't get lost in the web wilderness, say business experts

Bristol, UK ( PressReleaseCollection ) December 11, 2008 -Most of the time, when internet users want to find something online, they go strai...

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Your approach to digital marketing could be back-to-front, warns business expert

Bristol, UK ( PressReleaseCollection ) November 20, 2008 -Businesses looking to leverage benefits from social media need to consider carefully what they're trying to achieve before deciding on any technological solutions, says a leading business expert. Appearing on a regular business TV show on leading <a href="http://www.yourbusinesschannel.com/section.aspx?section=marketing&m=2">business TV network</a> yourBusinessChannel digital marketing specialist Robb Hecht warned that many businesspeople are prone to getting carried away with technology too early.<br /><br />Hecht, who is a popular blogger and Digital Strategy Director at IMC Strategy Lab, strongly recommends the four-step approach set out in "Groundswell", a recent book by business experts at Forrester Research.<br /><br />The book suggests businesses seeking to leverage marketing opportunities from online social media should begin by looking carefully at who their customers are, and what their needs and capabilities are. They should then decide what the objectives of the campaign are: do they want to connect with customers, gather information from them, or something else? Thirdly, they should work out how the campaign or tool will help them to realise their wider brand strategy. Only when all this has been done, should businesses look in depth at what technology (for example instant messaging, microblogging, or developing an iPhone application) will best suit their needs.<br /><br />According to Hecht, this kind of expert business advice is counterintuitive to many businesspeople, who view selecting a technology solution as the first step in digital marketing, not the last. "Too many brands reach out and grab technologies too soon, before assessing why they want to apply these technologies to their marketing and communications efforts."<br /><br />Mark Sinclair, Features Editor at yourBusinessChannel, the business TV network which produces Robb Hecht's business TV shows, agrees with this analysis. "While it's great that more and more businesses are seeing the potential of social media for marketing, they need to be smart in the way they approach it. Listen to the <a href="http://www.yourbusinesschannel.com/experts.aspx?scope=section&section=sales&m=4">business experts</a> – you'll save money and get a much better result."<br /><br />Robb Hecht's business TV shows appear on yourBusinessChannel each week, along with shows by many other leading business experts.<br /><br />Further links/information:<br /><br />* View this and other <a href="http://www.yourbusinesschannel.com">business TV shows</a> featuring business experts. <br /><br />* News about the latest expert business advice and upcoming business TV shows. <br /><br />* <a href="http://www.yourbusinesschannel.com/partner.aspx">Business television</a> on your website or blog. <br /><br />###

Your approach to digital marketing could be back-to-front, warns business expert

Bristol, UK ( PressReleaseCollection ) November 20, 2008 -Businesses looking to leverage benefits from social media need to consider careful...

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Business expert: leverage your brand off massive iPhone sales

Bristol, UK ( PressReleaseCollection ) November 5, 2008 -Businesses looking to connect with tech savvy customers should consider developing their own iPhone apps, to capitalise on the massive sales growth that iPhones and similar devices will experience over the next few years, say business experts. Last year 10 million iPhones were made, and it is projected that next year there will be 40 million more, says business expert and IMC Strategy Lab Digital Strategy Director Robb Hecht.<br /><br />On his weekly <a href="http://www.yourbusinesschannel.com/syndicatorpanel.aspx?sn=yBC_latestbyrelease">business TV show</a> on yourBusinessChannel, Hecht recommends that businesses seriously consider developing and branding their own iPhone applications to capitalise on this growth. “Given the immense interest in downloading apps it can only make sense that if a business truly wants to lead in the mobile space and connect with consumers in real time, development of an iPhone or Google Android app should at the top of their minds,” says Hecht. Android is a software service developed by Google for mobiles.<br /><br />Users have shown great enthusiasm for downloading applications for their iPhones, and as a consequence all sorts of applications have been developed to help people connect with each other - social networking apps, location-specific apps, smart apps, and so on – since iPhones were first introduced. Some apps are created by software and business experts, others by normal users.<br /><br />“There is a very valuable opportunity here for businesses and brands to connect with their target consumers via these apps,” says Hecht on his business TV show. “For a brand to move beyond an online digital presence, the next step is to figure out what are the utilitarian value apps that they can develop, brand, and offer via market places for iPhone and Android applications. If consumers use these apps, the business is in an ideal situation to establish customer relations with them, feeding data back and forth, and being there for the customer.”<br /><br />Robb Hecht’s weekly business TV shows appear on leading business TV network yourBusinessChannel. Other yourBusinessChannel shows feature <a href="http://www.yourbusinesschannel.com/experts.aspx?scope=section&section=ideas&m=4">expert business development advice</a> from a range of leading business experts.<br /><br />Further links/information:<br /><br />* View this and other <a href="http://www.yourbusinesschannel.com">business TV shows</a> featuring business experts.<br /><br />* News about the latest expert business advice and upcoming business TV shows.<br /><br />* <a href="http://www.yourbusinesschannel.com/partner.aspx">Business television</a> on your website or blog.<br /><br />###

Business expert: leverage your brand off massive iPhone sales

Bristol, UK ( PressReleaseCollection ) November 5, 2008 -Businesses looking to connect with tech savvy customers should consider developing ...

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Online marketing specialist Robb Hecht joins team of business experts on internet business TV channel

Bristol, UK ( PressReleaseCollection ) 14th October, 2008 -Innovative marketing specialist Robb Hecht, who has been described as “equal parts marketing strategist and a futurist on marketing innovation, emerging media and next generation digital brand marketing”, has recently joined the team of business experts at online <a href="http://www.yourbusinesschannel.com/about.aspx?m=6">business TV</a> service yourBusinessChannel, to provide weekly advice to businesspeople around the world.<br /><br />Managing Digital Strategy Director at strategic consultancy IMC Strategy Lab, Hecht has an enviable reputation as a business expert on online marketing, having been profiled in the Wall Street Journal, Investor's Business Daily, Brandweek, Business Week, and The New York Times, and elsewhere.<br /><br />Hecht’s formidable career experience includes marketing strategy, internet branding campaigns, web development, public relations and direct response database marketing. His list of former clients include Unilever, J. Walter Thompson, Winstar, Volt Services Group, Cendant, Pfizer, Merck, Cumulus Media, AT&T/BellSouth, and ProcureStaff.com. Hecht puts many of his ideas into practice in his popular Media 2.0 marketing blog.<br /><br />“Robb Hecht is a great fit with our other business experts on our network”, says Mark Sinclair, Features Editor with the online business TV channel. “We’ve long been championing the potential of social media and other web 2.0 tools as opportunities for companies to market smarter. Robb Hecht is an originator and exponent of many of those ideas.”<br /><br />Hecht will contribute regular shows to the online business TV network, alongside a host of other leading business experts from around the world.<br /><br />yourBusinessChannel is a small business television channel that specialises in <a href="http://www.yourbusinesschannel.com/experts.aspx?m=4">expert business development</a> advice for entrepreneurs.<br /><br />Further links/information:<br /><br />* View this and other <a href="http://www.yourbusinesschannel.com">business TV shows</a> featuring business experts. <br /><br />* News about the latest expert business advice and upcoming business TV shows.<br /><br />* <a href="http://www.yourbusinesschannel.com/partner.aspx">Business television</a> on your website or blog.<br /><br />###

Online marketing specialist Robb Hecht joins team of business experts on internet business TV channel

Bristol, UK ( PressReleaseCollection ) 14th October, 2008 -Innovative marketing specialist Robb Hecht, who has been described as “equal part...

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