Hair Direct To Roll Out New Line of Products In May

Bainbridge, PA ( PressReleaseCollection ) May 19, 2008 – Hair Direct, Inc. is excited to announce that they are rolling out a new line of products from SoftHair Solutions, LLC in May 2008. The company was built around one single product called Nearly Natural Softening Solution which is sold on the Hair Direct website at www.hairdirect.com. This item has been an excellent success according to company executives.

“The Nearly Natural Softening Solution has been nothing less than a sensation within the hair replacement industry since it first premiered in 2005,” says Brandon Andrews, Hair Direct Director of Marketing. “We’re thrilled to have the opportunity to join SoftHair Solutions is launching the new lineup of Nearly Natural products.”

The new Nearly Natural line consists of 9 brand new products. This product line consists of shampoo, conditioners, styling gels, and sprays. The new products are formulated for non-growing processed hair, such as hair systems, and are meant to reduce damage, encouraging a softer, silkier texture. Pricing of this line will be anywhere between $10 and $20 per item, and packaging will be in 4oz or 8oz sizes.

SoftHair Solutions was founded by Dr. Greg Dowless in 2005, and he is personally responsible for the creation and testing of the new formulas which are being rolled out with the new product line. The company is based out of Wilmington, North Carolina.

“Our Softening Solution spray has really taken off the past few years and we’ve been developing the remainder of the Nearly Natural line for quite some time now. We’re confident that partnering with Hair Direct for this roll out will provide the marketing muscle needed to make a big splash within the industry,” says Dr. Dowless.

Hair Direct is going to give their first 100 customers who purchase all 9 new products together a discount of 75% off of the MSRP. They will also include the new products in the instant win sweepstakes which is featured on their website, at www.hairdirect.com. The plan is to give away 75 bottles of free product over a 3 month period.

About Hair Direct

Hair Direct provides affordable, mail order hair replacement systems to men and women worldwide. The company is headquartered in Bainbridge, Pennsylvania and operates a manufacturing facility in China. Hair Direct stands by every new custom hair system with a 30-day, unconditional money-back guarantee.

For more information about Hair Direct or to request an interview with Hair Direct management, contact Brandon Andrews at (717) 426-4333 ext. 209. Visit the company’s website at www.hairdirect.com.

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