Press Release Collection

Yahoo’s Mayer: “Our Search Share Has Declined” But She’s Optimistic About Opportunities

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Yahoo is making progress in a number of product areas under CEO 
Marissa Mayer, but search isn’t one of them — a fact that Mayer herself 
admitted during today’s Q3 earnings call.
 
Yahoo’s US share of the search market was just 11.3 percent in September, according to just-released comScore numbers — that ties Yahoo’s all-time low set back in July.

On the conference call today, Mayer essentially stated the obvious about Yahoo’s position in search:

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<blockquote>
“It is true that, over the past several years, our 
search share has declined. In terms of the search alliance, we’re 
trading share with Microsoft.”</blockquote>
But Mayer and Yahoo CFO Ken Goldman both put on an optimistic outlook
 for the future, saying they feel good about Yahoo’s opportunities, 
particularly in mobile search.

Earlier in the call, Mayer also touted some of Yahoo’s ongoing work 
in search. She said the company launched more than 100 search 
experiments in Q3 “to refine and enhance the search experience for users
 and advertisers.” She also talked up

<ul>
<li>Yahoo’s new search results page design and new mobile (iOS) search experience
</li>
<li>Yahoo’s new search ad formats
</li>
<li>two new search distribution deals with IAC Mobile and AVG International
</li>
<li>the recently re-launched Yahoo Answers, saying that property has “seen a nice rise in engagement since the launch”
</li>
</ul>
Mayer said the company will try to reverse its continuing declines in
 search: “We’re endeavoring to gain share. We’re designing new 
functionality, differentiating functionality. We’re doing direct display
 units that bring the content right to the user in search results.”</div>

Yahoo’s Mayer: “Our Search Share Has Declined” But She’s Optimistic About Opportunities

Yahoo is making progress in a number of product areas under CEO Marissa Mayer, but search isn’t one of them — a fact that Mayer herself admitted during today’s Q3 earnings call. Yahoo’s US share of…

15 Oct 2013

How to Market More Effectively to Millennials

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Millennials with children have very different values and preferences, according to new study</div>
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Millennials are one big tribe of trend-savvy, brand-conscious consumers, right? Not so, says a new study into this coveted target audience of 18-to-34-year-olds by Barkley, a marketing agency based in Kansas City.

The study looked into the consumer records and attitude surveys of 
nearly 11 million members of the older half of that demographic and 
found they have different values and preferences than the younger 
half---mainly because so many older Millennials are parents.

Of the 78 million Millennials in the U.S, some 31 million are 
parents. The study found that Millennial parents are more pragmatic than
 younger Millennials and more conscious of health, the environment, 
social causes, saving money, and raising kids with strong family values.

What does this mean to marketers? For one thing, you’re more likely 
to find Millennial parents prowling the aisles of Lowe’s and Wal-Mart 
than H&M and Sephora.

“The takeaway for marketers is that Millennials aren’t a monolith,” 
said David Gutting, Barkley’s strategic director. “And kids versus 
pre-kids makes a big difference.” Marketers should start adapting their 
strategies now, because the study forecasts that 80% of Millennials will
 be raising kids within 10 years.

If you’re in the Chicago area next Tuesday, Oct. 22, you’ll have a 
great opportunity to gather more insights into marketing to Millennials 
when Yahoo leads a panel discussion at the Museum of Broadcast 
Communication that will dive deeply into the habits and concerns of this
 influential demographic. Register now, and if you can't make it, stay tuned to the blog for a recap of the panel discussion.</div>

How to Market More Effectively to Millennials

Millennials with children have very different values and preferences, according to new study Millennials are one big tribe of trend-savvy, brand-conscious consumers, right? Not so, says a new study i…

15 Oct 2013

Google's Matt Cutts on Search vs. Social: Don't Rely on Just One Channel

<a href="http://cms.searchenginewatch.com/IMG/983/272983/matt-cutts-ranking-focus-video.png?1381859028" imageanchor="1" ><img border="0" src="http://cms.searchenginewatch.com/IMG/983/272983/matt-cutts-ranking-focus-video.png?1381859028" /></a>You wondered if you should just throw in the hat when it comes to trying to rank in organic search results and maybe spend more time on other avenues of traffic generation, such as social media leads or pay per click? This is actually the topic of the latest Google webmaster help video from Google's Distinguished Engineer Matt Cutts.

Since Google is been actively updating its search results, it is hard for people to trust Google anymore. Should one start focusing on getting leads from social media other than search engine results?

Google will constantly be upgrading its algorithm, Cutts said. It's never going to be complete, they will continue to update it as spammers find new ways to rank and as they integrate new signals or change the weight of those signals in the algorithm.

Cutts added that since the start of the summer (when this particular video was filmed) Google has been trying to make it even harder for spammers to rank from black hat techniques.

"So we are always going to be updating, always going to change things to make things better, always trying to innovate the way that we record search algorithms, that's just the nature of the beast," Cutts said. "The goal is always the same, to return the highest quality set of search results."

He said webmasters could probably spend their time better than trying to figure out every little nuance of the Google search algorithm.

"So rather than trying to figure out reverse engineering our algorithm and trying to find all the different ways to rank higher and trying to take shortcuts, as long as you're trying to make a fantastic site that people love, that's really compelling, that there are always going to, that's the sort of thing that puts you on the same side as Google," Cutts said.

Now what about getting leads from other sources, such as social media leads? Cutts discussed this type of traffic generation next.

"I'm all for having eggs in lots of different baskets, because if your website goes down and then you can always have your brick-and-mortar business," Cutts said. "If your ranking on Google is not as good, then you can have other channels that you can use – from print media advertising, to billboards, to Twitter, to Facebook. So you should always have a very well-rounded portfolio of ways to get leads whether from people walking through your door or Yellow Pages or whatever it is, because you can't count on any one channel always working out perfectly.

"As long as you have great content you should do well in Google," he added. "But you know if people are spamming or you hire a bad SEO, that can lead to unpredictable results.

So yes, this is another case where Google is praising good content as being the best path forward, because that is what the end user wants to see. And Google is about making the end user – not the SEO company – happy.

Google's Matt Cutts on Search vs. Social: Don't Rely on Just One Channel

You wondered if you should just throw in the hat when it comes to trying to rank in organic search results and maybe spend more time on other avenues of traffic generation, such as social media leads …

15 Oct 2013

The Best Mobile Phone Deals Have Pushed HTC Wildfire Ahead the Competition

Stanmore, UK ( Pressreleasecollection ) June 25, 2010 — When it comes to the android Smartphones in the market today, none of them are within reach for many people out there. <a href=http://www.dialtosave.co.uk/mobile/HTC/Wildfire/>HTC Wildfire</a> has changed the fact that great quality and features always comes with unaffordable price tags. This Android Smartphone is hitting the market at prices cheaper than many of the phones under this class with conventional OS. Android OS has dominated over the popular symbian, java and even windows mobile platforms. As the mighty HTC Wildfire carries the world’s most wanted mobile OS, there is no lack for buzz in the market. Added with some of the great mobile phone deals, HTC Wildfire is a hot cake in the center of a town with people of limited budget and great hunger for trendy mobile phones. According to an expert Smartphone reviewer, “With such attractive features and gorgeous looks combined with affordable price, HTC Wildfire makes good impression.” The great <a href=http://www.dialtosave.co.uk/mobile/>mobile phone deals</a> in UK which makes HTC Wildfire available for even cheaper prices can be added to these reviews. HTC Wildfire which is termed as “Mini Desire” in many places is more than just a MINI version of Desire in features. The android Smartphone is feature packed along with making social networking more fun than ever before. “Keep your friends one tap away” is what HTC Wildfire is about, when it comes to social networking. The social networking features of HTC wildfire have made is one step ahead of most of the Smartphone available today in the market. With just a few weeks passed since HTC wildfire hit the markets under the best mobile phone deals, this android treasure at affordable pricing has got huge popularity worldwide. While it is hard to say if it is the Android OS of the affordable price tag or the features packed, is what getting this Smartphone popular, it is one thing for sure that if not for the best mobile phone deals in the market, HTC wildfire would have been soon forgotten as all the manufacturers are jumping into affordable Android phones. About Dialtosave.co.uk For more than half a decade, DialToSave has been offering advice on the various options available to people who are looking for the hottest mobile phone deals in the UK and the most economic <a href=http://www.dialtosave.co.uk/mobile/HTC/Wildfire/Pay+Monthly/>htc wildfire deals</a> in the UK in particular. For more information, visit http://www.dialtosave.co.uk ###

The Best Mobile Phone Deals Have Pushed HTC Wildfire Ahead the Competition

Stanmore, UK ( Pressreleasecollection ) June 25, 2010 — When it comes to the android Smartphones in the market today, none of them are within reach for many people out there. HTC Wildfire has changed …

25 Jun 2010

Important Children’s Health Information Delivered via FaceBook, Courtesy of CPMG

San Diego, CA, June 23 ( Pressreleasecollection ) 2010 - Children’s Physician Medical Group (CPMG) of San Diego has launched a social media campaign aimed at keeping parents informed on children’s health-related issues. CPMG has created a page on the social networking site <a href=http://www.facebook.com/cpmgsandiego>FaceBook</a> where the organization posts important information that every parent and teenager should read. FaceBook is a free-to-join social network that keeps users connected to their friends, family, business contacts, and thanks to CPMG, to the children’s medical community. Anybody can add CPMG as a friend on their FaceBook network to receive daily tips and information dedicated to keeping children fit and healthy. Parents and teenagers who are already users of FaceBook can add CPMG to their list of virtual friends in less than a minute. Parents who are not currently users of <a href=http://www.facebook.com/cpmgsandiego>FaceBook</a> can create a free account on the site and be up and running with CPMG as their first friend within five minutes. A glance of CPMG’s FaceBook page reveals the wealth of free information offered to parents in the form of links to health related articles from trusted sources and videos of CPMG doctors discussing pediatric health-related topics. A recent focus of CPMG has revolved around the importance of children’s vaccinations. CPMG urges parents to remember that children of all ages, from infants to teenagers, need their vaccinations to help keep illness away and to help prevent missed school days. Other information that has recently been posted on CPMG’s FaceBook page includes a quick lesson in probiotics (those are the good bacteria found in the GI tract), information on keeping a pool safe and sanitary for kids, and a video on the subject of bedwetting. No matter how many children a parent has and no matter what age those kids happen to be, there is information on CPMG’s FaceBook page that can be of use to anybody who wants to minimize the health risks to their young loved ones. People don’t have to be parents in order to be a friend of CPMG on FaceBook. The information provided for free can be of use to any adult that has to care for children as part of their jobs or personal responsibilities. This means that teachers, baby sitters, day care operators, grandparents, aunts, uncles, cousins, older siblings, and anybody else who helps provide care for children on a regular basis can benefit from the information that CPMG is giving away for free. The goal of CPMG’s social networking campaign is to spread as much information on children’s health issues to as many people as possible. Ideally, those who work around children will spread the word about CPMG’s social networking efforts to the parents and adults they come in contact with. CPMG’s social network on FaceBook is growing, but it needs the help of responsible adults to continue to grow and successfully distribute the wealth of knowledge it has to share. ###

Important Children’s Health Information Delivered via FaceBook, Courtesy of CPMG

24 Jun 2010

ALR Announces Discounts on a Wide Array of Services and Products

Ontario, CA, June 22nd, 2010 - In the current global financial situation, people are taking all possible measures to ensure maximum monetary utilization and savings. ALR (Association for Lifestyle Reform) provides the tools to its members that ensure significant savings while setting a course to healthy living. ALR members are able to make health conscious decisions and are able to utilize quality discount products and services without spending an exorbitant amount of money. <a href=http://www.ALRAssociation.org>www.ALRAssociation.org</a>, the official website for the Association for Lifestyle Reform (ALR), an Ontario based organization, offers its members discounted benefits on a wide array of multifaceted services and products such as educational materials on health & fitness as well as lifestyle improvements in order to make a positive difference in the daily lives of its members. Additionally, members receive discounts on travel services, auto rentals, legal services, medicines and vitamins, supplemental health-plans, entertainment, flowers, etc. ALR understands the necessity of providing all of these valuable products and services at a reasonable and affordable price to all of its members. ALR is aware that there are many deceptive health insurance schemes out in the market today and Mr. Brad Wessler, the President of Association for Lifestyle Reform has clarified that ALR provides its members with upfront information with no hidden guidelines or fees. “ALR has absolutely no part in any misleading sales or marketing of any health insurance or health based products or policies.” says Brad Wessler. “Our members receive essential discounts and valuable services in order to improve and maintain a healthy lifestyle.” An ALR member can access their online fitness account and maintain a proper balance of physical, emotional and mental health. One can get invaluable information in a simplified manner at Myewellness.com after becoming a member of ALR. Entertainment is another integral aspect of a happy, well balanced life and members of ALR receive discounts on various entertainment services like movies, dining, and theme parks through its family lifestyle program. Discounts on travel packages are also available through the ALR membership which include discounted airfares, hotels, etc. For example, discounts of up to 10% and 15% to its members at the Wyndham hotels and other hotels respectively. ALR members also receive savings on auto repair, parent coaching, and pet insurance. Hertz offers the members of <a href=http://www.ALRAssociation.org>www.ALRAssociation.org</a> special discounts throughout the year on various rental packages for pleasure or business purposes. Members also receive promotion codes for buying flowers and fun gifts at discounted rates. ALR Customer Service strives to provide courteous customer care to each member. Prompt and professional handling of each member’s questions and/or concerns are given the utmost attention and handled with precision. ALR understands that each member is unique and providing customer satisfaction is our priority. For more information and details, please visit www.ALRAssociation.org. About ALR ALR provides discounted services to its membership. Members benefit from the association group’s discounts. Monthly memberships start as little at $15 per month. Further information can be found at <a href=http://www.ALRAssociation.org>www.ALRAssociation.org</a>. ###

ALR Announces Discounts on a Wide Array of Services and Products

24 Jun 2010

MPC Launches Its New App on Salesforce.com's ChatterExchange

San Diego, CA ( Pressreleasecollection ) June 23, 2010 - MPC today announced it has launched its new app on salesforce.com's ChatterExchange, helping to accelerate the market shift to Cloud 2, the next cloud computing paradigm. Mortgage Planner CRM is among the first apps to leverage the social components of Chatter available in the Force.com platform. These new apps can all be found on the ChatterExchange, a brand new category for social enterprise apps that is now part of AppExchange 2. With the new Chatter app, mortgage professionals can monitor loan status and contact updates while sharing ideas and getting to know colleagues like never before. Users are given the opportunity to keep personal profiles updated and filter status updates to narrow the focus on topics that matter most to each individual. Chatter provides a vast assortment of collaboration features applicable to any application built on Force.com, enabling other applications to join into the Cloud 2 movement. Comments on the News - MPC is excited to join in on the Cloud 2 movement. Working with Salesforce has been a pleasure, and I believe we've created something great here. Staying up to date is easier than ever before. We're living in real-time, we better start working in real-time. Companies of all sizes and all industries have realized that cloud computing can deliver tremendous success with low cost and is fast and easy to use. With the rise of Facebook, Google and Twitter, companies are now transitioning to Cloud 2, employing the social networking features made popular by the consumer Web, and deploying them in the enterprise entirely in the cloud. Chatter was developed to merge applications built on Force.com with the Cloud 2 revolution. Each feature was created to further streamline the business process. In the Cloud 2 world of personalized, real-time data, Chatter was created with the user in mind. From contacts to opportunities and forecasts, the Chatter app allows instant access to updates relating to virtually any aspect of a company database. Additional Resources - Company app: <a href=http://www.mortgageplannercrm.com>http://www.mortgageplannercrm.com</a> - AppExchange 2 <a href=http://sites.force.com/appexchange/listingDetail?listingId=a0N300000016cXjEAI>http://sites.force.com/appexchange/listingDetail?listingId=a0N300000016cXjEAI</a> About MPC MPC is the leading provider of CRM applications for the mortgage industry, built on the award winning Salesforce.com AppEx and Force.com platforms. MPC <a href=http://mpc-co.com>http://mpc-co.com</a> provides database driven, client follow up products & services for mortgage professionals freeing up more time to focus on growing their business. Contact: Juliana Gulitz (888) 771-7672 x 2 juliana@mpc-co.com ###

MPC Launches Its New App on Salesforce.com's ChatterExchange

23 Jun 2010

CPMG Launches Social Media Campaign

San Diego, CA ( Pressreleasecollection ) June 22, 2010 - Children’s Physicians Medical Group (CPMG) of San Diego has launched a social media campaign designed to keep parents informed on health related matters affecting our most valuable resource, our kids. CPMG is affiliated with Rady Children’s Hospital San Diego and is dedicated to caring for over 71,000 San Diego area children from age 0 to 18.99 years. The social media campaign launched by CPMG is aimed at informing enrollees and enrollee parents, as well as interested adolescents and parents all over the world on matters related to children’s health. Parents don’t have to be residents of San Diego or surrounding areas to benefit from the information that CPMG is providing for free through social networking. CPMG is taking advantage of the most popular social networks to spread their message of pediatric health and wellness. The organization has launched a <a href=http://www.facebook.com/cpmgsandiego>FaceBook</a> page, <a href=http://www.youtube.com/user/CPMGSanDiego>YouTube</a> channel and a <a href=http://twitter.com/cpmgsandiego>Twitter account</a> that each offer tips and advice for adolescents, teens and parents who want to keep kids healthy. The FaceBook page lets adolescents, teens and parents connect with CPMG employees and other parents to ask questions, share comments, and receive information related to the health of children. Subscribers to the FaceBook page can also receive updates and information on CPMG programs and messages from top CPMG administrators. The YouTube channel displays informational videos created by health and wellness experts on topics ranging from fever to scoliosis. Many videos on the channel are clips of CPMG doctors being interviewed by the media for traditional news programs. Titles available for viewing include “Herbal Medicine and Children” and “Pool Safety and Sanitation.” Many more titles are available for viewing that offer a wealth of free information. CPMG’s Twitter account condenses important health and safety information into short and timely posts that can be delivered on the go through cell phones and other portable media players with access to the Internet. Parents have the option of receiving live “tweet” updates to stay on top of any developments in the world of children’s health. Thanks to the advancements made in social networking and the willingness of the CPMG to maintain these social network accounts, all of the information delivered through the above-mentioned sites is absolutely free. The beauty of the CPMG social media campaign is that most parents are already active members of FaceBook, YouTube, and Twitter. By subscribing to the CPMG accounts created on these social networks children and parents can make learning how to keep kids healthy a part of their daily computer activities. Contact: Children's Physicians Medical Group P.O. Box 23076 San Diego, CA 92193-3076 Contact: Judi Pruitt, Director of Marketing Bus: (858) 401-9296 Fax: (858) 309-6290 ###

CPMG Launches Social Media Campaign

22 Jun 2010

Manisoft International Explains the Shift of the Conventional Web into Web 2.0

Kovilpatti, South Tamil Nadu, India ( PressReleaseCollection ) June 22nd, 2010 -Everyone out there knows that the conventional web will fast become history with the web 2.0 concept taking over the charge. The new web 2.0 website designs with the glossy icons and the unusually large banners have received a warm welcome by the surfers. “It is the responsibility of the developers to present websites as the client likes. So we are having a close watch on the current trends and we can see the major shift of the conventional web into the social media” says the spokes person of <a href=http://www.maniindiatech.com>ManiSoft</a>. As you know ManiSoft is not just a website creation service provider but an one stop shop for all the IT needs. Let it be developing applications or management systems or transaction systems, ManiSoft has shown their expertise. With such an expertise, most of the IT solution needs reach ManiSoft and so they are the ones who can feel the trend change into social media more than anyone else. Speaking about the major changes in the conventional web, Mr. Janarthanan S of ManiSoft had to say, “If you look around online, you will be able to see everyone supporting the social media. Developers of applications are working hard in inducing <a href=http://www.maniindiatech.com>web 2.0 features</a> in to the existing applications. We realized this trend change long back and all the applications and websites that we have created earlier can get a refreshing change into the web 2.0 concept very easily.” Mr. Janarthanan S has got the point right. The applications and websites developed by ManiSoft were web 2.0 ready and so their clients are able to adopt the new trend while others who were using the conventional ones are struggling to accept the change. Speaking on the move, the spokesperson of ManiSoft said, “Our team will be ready to adopt any trend change in the IT world. Our aim is to provide solutions based on the user interests and we live upto the promise made. ” ManiSoft is without doubt a true professional IT solution provider out there who are really updated with the current technologies. About ManiSoft ManiSoft / ManiIndiatech provides all IT solution under one roof. ManiIndiatech has served countless numbers of clients across the planet with professional applications and designs. For more information, visit <a href=http://www.maniindiatech.com>http://www.maniindiatech.com</a> Contact: Mani India Technologies (P) Ltd 6/1209 Balathilagam Towers, III Street, IV Cross, Indira Nagar, Kovilpatti, Tuticorin (District), Tamil Nadu – 628502, India. Tel: +91 - 4632 - 227433 / 646267 ###

Manisoft International Explains the Shift of the Conventional Web into Web 2.0

22 Jun 2010

HTC Wildfire Becomes the Only Android Smartphone Fully loaded Despites the Lite Price Tags

Stanmore, UK ( Pressreleasecollection ) June 22, 2010 — We remember the old days when the Android OS picked up huge popularity. It was a dream of millions around this planet to own a Smartphone running in Android OS. Now it is dreams come true with the launch of the HTC Wildfire. Being lite on the wallet, HTC wildfire has made the Android Smartphone dreams of many people become true. Unlike the common nature of the products will low price tags to lack features, the HTC wildfire is power packed will all the features that the High End Android phones have. As commented by a HTC Wildfire user, “I have to agree,. This is a very nice looking device, even if it is an entry level product. It really shows that HTC cares about the design and manufacturing of all of its devices, not just superphones.” The <a href=http://www.dialtosave.co.uk/mobile/HTC/Wildfire/>HTC Wildfire</a> falls under the best <a href=http://www.dialtosave.co.uk/mobile/>mobile phone deals</a> available today. When un-boxing the HTC Wildfire, anyone will be delighted with the accessories that are provided. The bundled accessories include everything that you need to make use of this android Smartphone’s features. You will get the USB data cable, a good pair of earphone (with 3.5mm jack, you don’t have to stick to the bundled earphone provided by HTC though). When it comes to the charger, an android phone review expert says “We particularly like the look of the charger which reminded us of the super smooth Palm Pre for some reason.” Another impressive aspect about the HTC wildfire is that, despites the very low pricing of this android Smartphone, it doesn’t feel cheap plasticky. Pop the HTC wildfire in the public and you will be the center of attraction. Well there is one more thing that is very special with this android phone. Well it is nothing but you will like the king of the crowd as you are carrying the android in your pocket. “HTC Wildfire makes the HTC Sense experience available to young mobile users for the first time.” Let it be with the pricing or the styling or the Androiding, Wildfire is for sure a winner. About Dial2save.co.uk For more than half a decade, DialToSave has been offering advice on the various options available to people who are looking for the hottest mobile phone deals in the UK, and the most economic <a href=http://www.dialtosave.co.uk/mobile/HTC/Wildfire/Pay+Monthly/>htc wildfire deals</a> in the UK in particular. For more information, visit http://www.dialtosave.co.uk ###

HTC Wildfire Becomes the Only Android Smartphone Fully loaded Despites the Lite Price Tags

22 Jun 2010

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